Bausch & Lomb
Brøderbund Entertainment
Buena Vista / Disney Pictures
Curtis Manufacturing
E.I. DuPont
Elscint Medical Imaging, Israel
Engineers Without Borders, USA
Fairchild Publishing - SportStyle
Forbes
ITT
Hammond Plastics
Kodak
New Balance Atheletic Shoes
New England Nuclear Medical Technology
Ocean Spray
Polaroid
Profoto Lighting, Sweden
Psychology Today
Ravenswork Sound Studio
Rodale Publications - The Runner, Runner's World, Bicycling
Rynkebys Food, Denmark
Schoeller
Technologies
Sekonic Light Meters, Japan
Siemens Medical Technology
Spire Corporation Photovoltaic Systems
VNU Publications - Photo District News, Sporting Goods Business,
Outdoor Business
Interview (excerpts)
"there is no shortage of opinions on the definition of successful
'commercial art'. Some regard the concept itself as an oxymoron; I am not one of those people.
Simply put, I create complete communication concepts that stimulate both my soul and my clients' markets. The day I stop achieving those goals is the day I'll walk away and open up a sushi bar."
Profile
From the original Newbury St. studio in Boston to his current
digs in LA and Colorado, Jeff Boxer creates visual intensity that boosts
clients' revenues and audience capture rates while
winning industry awards for artistic merit.
He attributes this
to his philosophy on the fine artist
working
in
the commercial arts.
"We consider the conceptual and emotional authenticity of our
clients' markets before creating the visual path. With this contextual knowledge, we produce concept-related images that speak to targeted audiences. Making pretty pictures is one
thing; producing ideas and images that generate numbers is
why you hire me."
Jeff's work for Polaroid was featured in Communication Arts Annual Awards. His campaign for New Balance Athletic Shoes
won both Hatch
and the Art Directors Club of Boston Awards.
His career was featured
in the Photo District News article Sports Fashion and the Fitness Boom.
His creative-directing helped Toronto-based fashion photographer
John Emrys win the 16th annual PDN/Nikon Award in self-promotion.
Jeff's sports-fashion ad campaigns achieved the highest readers' survey
poll results in the history of Rodale Publications. His collateral and
editorial materials have generated similar results for Siemens of
Germany, E.I. DuPont, and many others.