Bausch & Lomb
Buena Vista / Disney Pictures
Elscint Medical Imaging, Israel
Engineers Without Borders, USA
Fairchild Publishing - SportStyle
New Balance Atheletic Shoes
New England Nuclear Medical Technology
Profoto Lighting, Sweden
Ravenswork Sound Studio
Rodale Publications - The Runner, Runner's World, Bicycling
Rynkebys Food, Denmark
Sekonic Light Meters, Japan
Siemens Medical Technology
Spire Corporation Photovoltaic Systems
VNU Publications - Photo District News, Sporting Goods Business,
"there is no shortage of opinions on the definition of successful
'commercial art'. Some regard the concept itself as an oxymoron; I am not one of those people.
Simply put, I create complete communication concepts that stimulate both my soul and my clients' markets. The day I stop achieving those goals is the day I'll walk away and open up a sushi bar."
From the original Newbury St. studio in Boston to his current
digs in LA and Colorado, Jeff Boxer creates visual intensity that boosts clients' revenues and audience capture rates while winning industry awards for artistic merit. He attributes this to his philosophy on the fine artist working in the commercial arts.
"We consider the conceptual and emotional authenticity of our
clients' markets before creating the visual path. With this contextual knowledge, we produce concept-related images that speak to targeted audiences. Making pretty pictures is one
thing; producing ideas and images that generate numbers is
why you hire me."
Jeff's work for Polaroid was featured in Communication Arts Annual Awards. His campaign for New Balance Athletic Shoes
won both Hatch and the Art Directors Club of Boston Awards.
His career was featured in the Photo District News article Sports Fashion and the Fitness Boom. His creative-directing helped Toronto-based fashion photographer John Emrys win the 16th annual PDN/Nikon Award in self-promotion. Jeff's sports-fashion ad campaigns achieved the highest readers' survey poll results in the history of Rodale Publications. His collateral and editorial materials have generated similar results for Siemens of Germany, E.I. DuPont, and many others.